Carbon monoxide is the number one cause of accidental poisoning deaths in the U.S. Hurricane season is an especially dangerous time, as improper generator use can increase risk of high levels of this deadly, odorless gas entering the home. To educate viewers about the dangers of CO and encourage them to equip their homes with life-saving CO alarms – which are the only way to detect this poisonous gas – LCWA coordinated a partnership with client First Alert and The Weather Channel for a custom segment, “Be Ready for the Unexpected: Carbon Monoxide Awareness.”
The segment, which included an interview with First Alert home safety expert Ashley Gocken and The Weather Channel’s on-camera meteorologist Alex Wallace, aired across different programs on the station this summer, ultimately reaching nearly 1 million viewers. Along with on-air promotion, the segment was promoted across The Weather Channel’s Facebook and Twitter channels, generating thousands of views.
The Weather Channel partnership was part of a larger campaign designed to alert people to the dangers of CO, inform them about the symptoms of CO poisoning, educate them about the importance of only using generators outdoors, and urge them to install alarms in their homes. Together, we aim to help people protect what matters most.