Working with external vendors is an important part of many of our clients’ PR campaigns. Whether you’re coordinating a satellite media tour, sponsored content or a multi-media campaign, you’ll have many options when it comes to vendors, which can be overwhelming. In order to produce the best work, it’s important to know how to choose and work with a vendor. Below are a few tips:
Pick the right partners. You’ll want to make sure that your goals align with the vendor, in terms of both budget and needs. Clearly outline what you expect and hope to gain from the partnership. Be sure to ask for quotes, examples of successful campaigns from previous partnerships and what can be expected in terms of their timeline. If a spokesperson will be involved, make sure that they’re an expert in your client’s space.
Create a contract. Once both parties have clearly outlined their expectations, get it down in writing. Being able to review a written contract will help both parties have a foundation to work from and gives each the opportunity to clear up any possible misinterpretations.
Communicate consistently. Make sure that you have a primary point person who can help you navigate deadlines and next steps throughout the duration of your campaign. Remember to check in regularly to make sure all parties are aligned in order to run a smooth and successful campaign for your client.
Measure performance. Be sure to ask the vendor for established evaluation metrics to share with your client and show off your success. You should also ask vendors for their feedback and insight to see if your campaign was typical or more/less successful than others they’ve coordinated. This can help ensure you get the best bang for your buck moving forward.
Keeping these tips in mind can help to create a proactive and collaborative partnership experience, which will ultimately lead to a successful campaign.