Featured image for “Dealer Audit Delivers Valuable Insight into Marketing Strategies and Competition”
June 9, 2022

Dealer Audit Delivers Valuable Insight into Marketing Strategies and Competition

At LCWA, we offer clients a full-service, 360-degree approach to their needs by combining the strategic thinking and capabilities of a larger agency with the personal approach and dedication of a smaller firm. Recently, our client Diamond Mowers, the leading manufacturer of industrial mowing, mulching and brush cutting equipment for the municipal, skid-steer and excavator markets, enlisted us to help
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January 11, 2022

Why and How to Include Video as Part of Your PR Strategy

Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues
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December 15, 2021

Wire Distribution Services 101

Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use
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April 27, 2021

Rethinking Internal Communications After COVID

The way companies are communicating with employees has changed tremendously over the past year because of COVID-19. Almost overnight, companies were forced to adopt new communication tools and strategies in order to reach their people with vital and up-to-date information. With so many employees continuing to work from home, the main function of internal communications – to engage employees, share