February 17, 2014
The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish.
In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade media, including print, online and broadcast. Over the course of two days, the LCWA and Trex teams met with editors and producers from nearly 30 different outlets.
And, if the early results are any indication, Trex is in for a season full of positive media exposure. Already, online placements have appeared in Consumer Reports and home improvement website Charles & Hudson as a direct result of their visits with Trex during IBS.
With outdoor living season around the corner, stay tuned as our IBS conversations pave the way for more great media coverage!