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April 25, 2014

It may or may not feel like it in your neck of the woods, but we are in the midst of spring – a time for change, growth and trying new things. There was a lot of media change and evolution happening this week – read on for my highlights (Spoiler alert: Change isn’t always popular):

  • Bash-tag?The New York Police Department launched #myNYPD, a social media campaign encouraging New Yorkers and Big Apple visitors to share photos with New York officers – demonstrating pride in the city’s law enforcement. It didn’t take long for Twitter users to share unflattering images of alleged police brutality – teaching some valuable social strategy lessons.
  •  AP Style Alert: The Associated Press has decreed that state names will henceforth be spelled out in the body copy of news articles and press releases. State names will still be abbreviated as appropriate in datelines, so that J-school memorization wasn’t (completely) futile. (Don’t even get us started on the more than/over upheaval.)
  • Wired Up: Facebook launched FB Newswire – a resource designed to make it easier for journalists to find and share newsworthy content from around the world. Have you found any success sharing or procuring content with this new tool?
  •  Pinning’s Still Winning: Pinterest hit 30 billion (yes, billion) pins this week, up 50 percent in the last six months alone. The growth was partially attributed to the platform’s new “related pins” feature, which suggests new pins based on what users have shared.