August 24, 2015
This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for the program included stories in community newspapers and segments on area radio programs. These placements helped increase awareness of the distinctive digital coupon program throughout the market.