B2B

When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage

As we get further and further into “The Age of the Smart Home,” many new homeowners are finding that their new homes are haunted, and not just by any typical ghost. The Verge published a story in March of this year titled “Living with the ghost of a smart home’s past” about the various trials, tribulations, and headaches that can

This spring, our client, Monte Nido & Affiliates, one of the leading eating disorder treatment providers in the country, published a groundbreaking research paper showing the effectiveness of integrating trauma treatment with evidenced-based eating disorder treatments in residential programs. Eating disorders (ED) are estimated to affect over 28.8 million Americans at some point in their lives, and many have co-occurring

In the course of our work, we have the opportunity to learn about many industries. Over time, we become experts on technical aspects of many different businesses and organizations. It’s particularly interesting when that expertise leads to opportunities to speak about communications more generally. Recently I have had the pleasure of working alongside a team of experts organized by the