B2B

When it comes to generating media attention and buzz, the usual tactics come to mind: pitching journalists, hosting events, and collaborating with influencers. One powerful strategy is often overlooked—leveraging the hundreds of awards from leading associations, top-tier media and expert trade publications. Awards provide a tangible way for companies to showcase their achievements, whether that’s an innovative product, a standout

A Public Relations Perspective on the International Builders’ Show Each year, the National Association of Home Builders International Builders’ Show (IBS) brings together thousands of builders, manufacturers, media, influencers and industry professionals to explore the latest innovations shaping residential construction and beyond. For public relations teams supporting brands at the show, it’s not just a trade event, it’s a months-long

Ecore is knocking it out of the park following the announcement of its new partnership with the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS), which supports strength and conditioning professionals across Major League Baseball. Through targeted outreach and timely pitching, the story has landed in some of the industry’s top sports and trade media outlets. SportsField Management, Sports Business

Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most