B2B

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June 18, 2021

LCWA Wins Top Technology Award from Publicity Club of Chicago

Getting the right amount of healthy sleep is important for students of all ages to be healthy and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the
February 25, 2020

Making Marketing Magic for B2B Clients

Creating noteworthy thought leadership pieces for business-to-business clients is an essential part of putting your client at the forefront of meaningful conversations. Content pieces like case studies, research surveys, white papers or insight reports are all great ways to position clients as a leader in any given industry. But what to do after content creation is done? Marketing that content
January 28, 2020

Highlighting Client Expertise with Bylined Articles

At LCWA, we’re all about providing superior client service — so, of course, we’re not satisfied until our clients are rightfully positioned and maintained as industry leaders. We’re also always looking for effective ways to increase brand awareness among their target audiences, One of the most effective ways to do this is by securing opportunities for clients, whether B2B or
November 7, 2019

Influencer Marketing – Not Just a Consumer Tactic

When you talk about “online influencers,” most people think of mommy bloggers, celebrities or fashionistas telling consumers about the latest “must have” products. But influencer marketing can also be a huge asset for business-to-business marketing. Here are a few reasons why B2B companies should consider partnering with influencers in their next PR push. Drive critical audience awareness. There are influencers