Some of the best publicity you can gain for a client is through earning industry awards. Product awards, for example, are valuable third-party endorsements that can showcase and highlight the true value of a product, differentiate a business from competitors and provide instant credibility.
For client Weil-McLain, we recently earned two top honors from prestigious industry trade publications. The leading hydronic heating manufacturer’s ECO Tec boiler was named a Top 20 product of 2022 by Plumbing & Mechanical Engineer (PM Engineer) and selected as a Best of AHR Expo 2023 by Contractor magazine. The ECO Tec boiler is an innovative high-efficiency boiler designed to meet the demanding needs of residential replacement applications.
PM Engineer chose its Top 20 from thousands of product press releases it receives, while Contractor magazine selected its winner from hundreds of exciting new products promoted at the 2023 Air Conditioning-Heating-Refrigeration Expo, the leading trade show for the HVAC industry.
PR professionals should always consider ways to win and, subsequently, leverage award wins as part of their ongoing PR programs for clients. We are currently helping the client leverage these exciting awards via earned and owned media, marketing materials and other customer outreach.