Persistence paid off when we landed a front page story in Friday’s New York Times for client Fabricators & Manufacturers Association, Intl. (FMA). We worked with reporter Motoko Rich for more than a year to gain her interest in FMA’s Nuts, Bolts & Thingamajigs summer manufacturing camp program, which introduces kids to the joys of working with their hands and promotes careers in the trades. Motoko traveled to Chicago to attend the all-girls Gadget camp at Triton College for three days to interview students, instructors and manufacturers. She cited FMA’s role to sponsor camps around the country to help address the industry’s need to find young, skilled workers.
August 22, 2011