To help our client First Alert spread the word about a new California carbon monoxide (CO) law, we enlisted regional mommy bloggers to promote CO safety and the use of carbon monoxide alarms to their followers. The response has been fantastic. Thanks to posts like these from A Mom Less Ordinary and East Sacramento Mom, parents throughout the state are

This week, we worked with Illinois House Speaker Michael Madigan (third from right) to attend the grand opening event for Everest College’s Bedford Park campus. ABC affiliate WLS-TV covered the ribbon cutting, which was attended by students and other dignitaries. Fun was had by all, and then it was back to class!

As is often the case, the trailer duped me. I expected Andrew Rossi’s documentary Page One: Inside the New York Times to be about the paper’s juggling its traditional role as the gold standard of U.S. print media in the face of increasing use of social media. The film touches on the issue, but it is so much more and

In this day of smart phones streaming video, bloggers with flip cams and 24/7 cable news shows, have we become such savvy consumers of media that we respond instinctively with a good sound bite when given the chance? Not necessarily. From the media training sessions we conduct regularly at LCWA, it’s clear that the ability to deliver the right message