Can you measure the value of a friendship — or better yet a fan-ship? Poetic pens will likely claim that it cannot be done, but many public relations practitioners are trying to find a way. Friendships online — translated as Facebook “likes” and Twitter followers — can have a real and meaningful impact on brands. So they must have an

RESULTS! They are the reason we get hired and the key to sustaining long-term relationships with our clients. Yet, far too often, they get relegated to an Excel spreadsheet and filed away in a client’s office somewhere, never to be seen again. While quantitative reports are certainly important, there are many other ways PR results can (and should) be “merchandised”

As I mentioned in my post on Friday, Facebook recently announced several changes for “pages,” which take effect on March 10. In addition to revisions to the page aesthetics and functionality – Facebook also created additional opportunities for organizations to interact with their fan base. These are my favorite new features, and ones I feel will really help to further

Many public relations professionals are managing brand pages and helping to “own” the social media sphere for their clients, so it’s especially important that we adapt to the new changes Facebook announced last week, and understand how it affects our pages. Here’s a sampling of what you need to know about the changes (effective March 10, 2011): Posts will no