Posts By Month

October 31, 2013

Eureka’s Crowdsourced Videos

Sometimes life hands you a messy day and when you get home, an urge overcomes you to just Let Loose and Throw Things. That’s exactly what you’ll see through the dancing in three new videos from Eureka – all crowdsourced with the intention to convey visual power for the brand and a surprise to viewers who don’t expect to see
October 29, 2013

Trex Steps Up at DeckExpo

At LCWA, we love a good trade show! Whether it’s in our hometown Chicago, or a plane ride away in Orlando, Las Vegas, Baltimore or San Francisco. These shows give us an opportunity to meet with media in-person about our clients’ new products and initiatives, and allow us to get some industry perspective.  Most recently, LCWA coordinated media appointments for
October 25, 2013

Favorite Finds

There was a little bit of everything making headlines this week. Here are a few noteworthy news items we uncovered: PR Trends – Public relations is a dynamic field, and we must adapt strategies to help our clients stay relevant. Check out 4 Trends Affecting PR Departments, which identifies challenges of some tried-and-true tactics to reach consumers. SeaWorld Versus #Blackfish
October 23, 2013

Life Fitness Personal Trainer to Watch Named at London Event

1,500 entries. 43 countries. 10 finalists. One winner. Recently, our client Life Fitness, named Kim Ingleby of Bristol, England, the winner of the 2013 Life Fitness Personal Trainers to Watch program.  In early September, we announced the top 10 elite finalists from all corners of the globe. Since then, LCWA planned and led the event’s live judging competition held just