June 15, 2014

Favorite Finds

Lots of excitement this week from the kick-off of the World Cup to Eric Cantor’s historic defeat in the Republican primary. Here are some other stories that caught our attention last week: The Secret is Out: CIA director John Brennan announced that the super-secret agency planned to launch official CIA social media accounts on Twitter and Facebook. Based on the first tweet released
June 11, 2014

More Awards for the LCWA Team

Last night our team attended the PRSA Chicago Skyline Awards, where we were again honored for our 2013 public relations work. At the event, held right across the street at the Chicago Cultural Center, we received a Skyline award for client First Alert in the brochures category, and Awards of Excellence for clients Life Fitness (global communications), Eureka (integrated marketing)
June 10, 2014

Hail to the Chief

I’ve attended over the years numerous public relations organization events featuring prestigious speakers, but it’s difficult to top last week’s keynoter at the Publicity Club of Chicago (PCC) (www.publicity.org) Golden Trumpet Awards dinner: former President Jimmy Carter. On the dais to honor the PCC’s 2014 lifetime achievement winners and former Carter White House staffers – long-time Chicago-based political PR pros
June 9, 2014

In the Mix…Building a Client’s Bottom Line

All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.