The weather is finally changing, and so is the world of public relations. Check out this week’s trending topics on the evolving business of social media: The New Era of Facebook – Given #Facebook is now a pay-for-play business, check out these tips to optimize Facebook ads. Moms Rock Marketing – This Sunday is #MothersDay, one of this week’s most

The arrival of warm weather means the backyard is open for business. To shine a spotlight on outdoor living season and its Engineered Artistry campaign, our client Trex has teamed up with Chef Tyler Florence to host the Engineered Artistry Giveaway on Facebook. On the heels of a successful Pinterest sweepstakes, the LCWA team is helping strengthen Trex’s standing as

On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a placement in GQ’s May issue as part of the magazine’s “12-Month Body Tune Up.” Recognizing that one in four Americans don’t get enough sleep, Dr. Safwan Badr provided tips to help readers sleep more – and better. Lack of sleep is linked to a higher risk of

This week’s entrance into May saw some buzz-worthy social app changes causing a major stir. Take a look below – and hope for sunny spring weather! Oh, Snap! – Yesterday, Snapchat users received a new type of message from the Snapchat team, announcing the biggest update to the app to-date. Users will now be able to share text messages and