To celebrate the start of the school year and thank teachers for their dedication to students throughout the country, LCWA helped client Boise Paperdevelop a month-long, digital campaign that would thank teachers across America for their role in educating children. The campaign consisted of three key components – a social media program, blogger partnerships and a sweepstakes. The month-long social

Wow! What a newsworthy and history making week for America, and if for some bizarre reason you hadn’t heard yet… The results are in – No matter what whirlwind of emotions you’re feeling about the election results, the coverage of this year’s election had America on the edge of their seats. After a long night of results coming in and states

This week saw the greatest thing to ever happen to the city of Chicago – a Cubs World Series Championship. But we’re also in for another whirlw ind week as the 2016 election nears and the media landscape continues to shift. Here, then, are my favorite finds of the week.  The goat is dead – Fans celebrated across the world

Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs, Cubs… Oh. I’m sorry. My bad. I was just reminded I’m supposed to recap this week’s Favorite Finds. You know. To demonstrate how LCWA is constantly on top of what’s hot. What’s trending.   So here goes: Cubs, Cubs, Cubs,