As the world’s largest manufacturer of high-performance, wood-alternative decking and railing, our client Trex turned to us to kick-off outdoor living season with two summer sweepstakes for its social media followers. Leveraging Trex’s partnership with HGTV personalities Paul Lafrance and Kate Campbell – a.k.a. “The Trexperts” – LCWA successfully hosted a sweepstakes on the online design and décor community, Houzz.

In case you live under a rock or were in a coma recently, the Republican National Convention was held this week and created a non-stop buzz in the social world. But luckily I found a few other tidbits to mix up the rundown: Where my ladies at? A new study looked at how women interact with brands: 94% of women

When our client Snow Joe + Sun Joeannounced that it wanted to do its biggest giveaway yet – two trips for two to any SUNNY or SNOWY destination in the U.S., we knew we had to go all out with a full social blitz to promote this epic sweepstakes. One of the trips was to be given away on site

It was a crazy week in politics, protests and Pokémon as the summer heats up (literally and figuratively).  Let’s focus on things that aren’t too depressing: Pokémon Go absolutely exploded. Here’s what the mania exposed about our modern society. Trump says a bunch of things, picks a VP (or maybe not?) and Bernie concedes to Hilary – which is giving