July 8, 2016
It may have been a holiday week, but the Twitterverse doesn’t take vacation! Here are my favorite finds from the past week: Keeping It Old School – To the delight of ‘90s kids everywhere, Pepsi announced that it is relaunching Crystal Pepsi later this summer. In the meantime, fans of the soft drink can indulge their nostalgia with a revamped 90’s version of
June 30, 2016
LCWA Takes PRSA Skyline Awards
Earlier this month, members of the LCWA team gathered at the Chicago Cultural Center to receive more awards for our recent PR campaigns! Our teams were honored for work on behalf of clients Trex, Snow Joe and theAmerican Academy of Sleep Medicine at the Public Relations Society of America(PRSA) Chicago Skyline Awards. We enjoyed the chance mix and mingle with
June 24, 2016
Favorite Finds
This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds: Relationships Take Work! – A new Brand Relationship Index measurement by Edelman revealed an average consumer-brand relationship score of just 38 on a 100-point scale, based on a study of 13,000 consumers in 13 countries. The index shows marketers
June 21, 2016
LCWA Waves the Flag for Corporate Compliance Client
A new LCWA client is The Red Flag Group, a global integrity and compliance risk firm that helps Fortune 2000 companies develop and maintain effective corporate governance and compliance programs. The Hong Kong-based firm applies a unique set of business intelligence applications to manage integrity and compliance risks. Our task: Increase brand awareness for The Red Flag Group and enhance