When unexpected health mishaps arise, many people’s first reaction is to head to an emergency room. But when those illnesses and injuries aren’t true emergencies, not knowing the best option for care – or, in the case of emerging freestanding emergency rooms, not understanding the types of facilities at which they’re seeking treatment – can end up costing patients both

Building a deck can be overwhelming but, in 2016, Trex set out to make things easier by introducing online tools to guide users through the deck planning process. L.C. Williams & Associates led PR and social efforts to engage consumers and drive them to key resources on the Trex website. The “Trex Makes It Easy” campaign combined proven PR methods

The Boise Paper “Office Life” social media and digital marketing campaign was designed to help Boise Paper foster awareness and engagement across its social media channels and develop advocates among professionals and consumers. Our approach consisted of rotating monthly business themes driven by social media content, online events and influencer partnerships. Prior to launching the campaign, LCWA conducted a detailed

Last night, I attended one of our agency’s favorite events – the Publicity Club of Chicago’s Golden Trumpet Awards dinner, held at the historic Palmer House Hilton. I enjoyed connecting with our industry peers and hearing a great speech from keynote speaker and Lifetime Achievement Award winner, David Axelrod.  And of course, it’s always great to celebrate award-winning client work,