March 20, 2018

AASM Brings Together Experts to Show How #SleepWorks4You

LCWA and client the American Academy of Sleep Medicine (AASM) recently launched the Sleep Works 4 You campaign to educate employees and employers on the dangers of workplace fatigue, including tips on getting enough sleep to stay safe and remain productive. As part of the campaign, we held a Twitter chat last Monday – one day after daylight saving time,
March 16, 2018

Big Social Players Make Moves, Money & March Madness

Here are some of the things that caught my attention this week in the Twitterverse: Block, Report & Delete – That’s been the Twitterverse tactic to rid the platform of tweetdecking – the practice of selling retweets and stealing content. Twitter doubled down by suspending several popular accounts. No one was sad to see them go, with tons of posts this week celebrating #TweetDeckIsOverParty! SXSW 2018 Tackles Social
March 15, 2018

Distilling History with Jim Beam Bourbon

This week marked a major milestone for our client Jim Beam® Bourbon, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand’s flagship distillery
March 14, 2018

Rejuvenate Puts Cleaning to the Test at IHHS

Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago. LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning