Featured image for “How to Support Sales During a Client’s Peak Selling Season”
June 21, 2023

How to Support Sales During a Client’s Peak Selling Season

For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client
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December 15, 2022

How to Cut Through the Media Clutter

If you work in PR, you know that the media landscape is constantly changing, from year to year and even day to day! Targeted, well-researched media lists and perfectly crafted pitches can make or break the success of a campaign. Reaching the right people, specifically through pitching, has become increasingly challenging for two reasons: According to Pew Research Center, the
Featured image for “Driving Awareness for the Second Annual ILD Day”
November 1, 2022

Driving Awareness for the Second Annual ILD Day

This September, we helped our client, the Pulmonary Fibrosis Foundation (PFF), raise awareness about Interstitial Lung Disease (ILD) during the second annual ILD Day. The event was held on Sept. 14 in collaboration with eight other healthcare organizations. There are more than 200 types of interstitial lung diseases, which all affect the interstitium, a part of the lung. With ILD,
Featured image for “Americans Love Sleeping with Pets”
July 27, 2022

Americans Love Sleeping with Pets

While we’ve all heard woes of Fido taking up too much mattress space, it turns out Americans don’t mind snuggling up with their furry friends at bedtime. In February 2022, the American Academy of Sleep Medicine (AASM) commissioned a survey of more than 2,000 American adults to identify noteworthy statistics about sleep habits, and insights about sleeping with pets generated