Every brand has a heritage. Some are a bit deeper and richer than others, some a bit more colorful, but every company has a history they should be proud of and be willing to share. A company’s heritage is what sets it apart and makes it unique. As communicators, we have a responsibility to understand, appreciate and recognize this uniqueness

The long and storied 223-year history of Jim Beam Bourboncame alive at the Beam Suntory headquarters in Chicago in January, offering the Beam staff a variety of experiences ranging from a virtual tour of the Jim Beam bourbon distillery in Clermont Kentucky and hands-on cocktail classes, to bourbon tastings and fireside chats with Beam family members. One of the highlights