Chronic sleep loss and sleep illness are big problems in America with nearly 30 million adults afflicted with sleep apnea. To help further educate the community about this growing epidemic, the LCWA healthcare PR team helped long-time client the American Academy of Sleep Medicine (AASM) create and launch two new national public service announcements (PSAs). To start, we enlisted AASM

Is there better news to pass onto a client than that they’ve won an award? Congratulations to LCWA client, DAP, for picking up two Pro Tool Innovation Awards for new Platinum Patch exterior filler and Dynaflex Ultra exterior sealant. These two products were chosen from among 300 entries as best-in-class products in their respective categories. Crafting award submissions is a

Someone once told me you need to slow down in order to speed up. But how could that be in a workplace where multitasking is almost expected? Let me explain. Multitasking is not about piling on the work to the point of exhaustion. Rather, it is about channeling your energy in an efficient and effective manner so that you can

Meeting with media is certainly an integral component of the trade show work we do on behalf of clients – and while these face-to-face meetings are key for fostering media relationships and generating coverage, they’re not the only way to make valuable use of time on the show floor. Case in point: At the latest Remodeling Show and DeckExpo, an