Mommy bloggers are one of the most influential groups online. Thanks to social media and an unprecedented level of peer influence, these moms are some of the best sources for marketing success.  Mom bloggers will uphold what they value most, making them so much more effective than traditional advertising. They provide genuine, honest voices whose words and opinions influence brand

My first career experience in public relations brought me to Washington, D.C., where it’s hard not to notice the presence of government all around you. From office views of the Washington Monument to Congressional aides rushing by, government is simply a part of everyday life – including client work and, in many cases, the clients themselves. However, as you move

Development of a white paper as a communications vehicle may sound like a primitive, archaic tool in today’s digital age, wistfully proposed only by older, veteran PR types such as yours truly. However, white papers remain extremely effective tactics for organizations to creatively convey a position or philosophy, or provide depth to a business problem or solution. This is particularly

It seems like many moons ago that I came to L.C. Williams & Associates as an eager intern – and now, five years later, I’m honored to serve as the agency’s internship coordinator. We have a great internship program at LCWA; in fact, like me, many who started out as interns are now integral members of the team. Although much