When it comes to generating media attention and buzz, the usual tactics come to mind: pitching journalists, hosting events, and collaborating with influencers. One powerful strategy is often overlooked—leveraging the hundreds of awards from leading associations, top-tier media and expert trade publications. Awards provide a tangible way for companies to showcase their achievements, whether that’s an innovative product, a standout

When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage

As we get further and further into “The Age of the Smart Home,” many new homeowners are finding that their new homes are haunted, and not just by any typical ghost. The Verge published a story in March of this year titled “Living with the ghost of a smart home’s past” about the various trials, tribulations, and headaches that can