Recent insights from LCWA

It was a crazy week in politics, protests and Pokémon as the summer heats up (literally and figuratively).  Let’s focus on things that aren’t too depressing: Pokémon Go absolutely exploded. Here’s what the mania exposed about our modern society. Trump says a bunch of things, picks a VP (or maybe not?) and Bernie concedes to Hilary – which is giving

It may have been a holiday week, but the Twitterverse doesn’t take vacation! Here are my favorite finds from the past week: Keeping It Old School – To the delight of ‘90s kids everywhere, Pepsi announced that it is relaunching Crystal Pepsi later this summer. In the meantime, fans of the soft drink can indulge their nostalgia with a revamped 90’s version of

Earlier this month, members of the LCWA team gathered at the Chicago Cultural Center to receive more awards for our recent PR campaigns! Our teams were honored for work on behalf of clients Trex, Snow Joe and theAmerican Academy of Sleep Medicine at the Public Relations Society of America(PRSA) Chicago Skyline Awards. We enjoyed the chance mix and mingle with

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds: Relationships Take Work! – A new Brand Relationship Index measurement by Edelman revealed an average consumer-brand relationship score of just 38 on a 100-point scale, based on a study of 13,000 consumers in 13 countries. The index shows marketers