Recent insights from LCWA

Last month, our client Weil-McLain attended the 2016 International Air-Conditioning, Heating, Refrigerating Expo in Orlando, Fla., where nearly 61,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVAC marketplace. Thanks to some proactive outreach and diligent booking efforts from LCWA, Weil-McLain entered the 2016 AHR Expo arena with a leg up on the

We never experience a dull moment in the office or in the Twittersphere! Here are some of my favorite reads from this week: PR Daily posted a strong article about features for brands to leverage on Facebook. For novices of social media, it’s a good resource and reinforces what we’ve been working with clients to do, i.e. use more video

Our client First Alert prides itself on the safety and security that it offers to consumers, who trust its products to help them protect what matters most. To ensure it maintains that trust, the company conducts a Brand Trust Survey* each year, which compares the brand to others in the safety arena. Good news coming out of this year’s survey,

When #FatTuesdaycoincides with #NationalPizzaDay, you know you’re in for some tasty tweets! Here’s a look at what social media served up this week: Beads, please: This week marked the official start of #MardiGras, and while we’re 900 miles (and a good 50 degrees) away from New Orleans, @NBCChicago offered these ideas for celebrating in Chicago. Burrito Blitz: When Chipotle briefly