Recent insights from LCWA

The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the

This week LCWA made waves in media and Chicago PR circles, while blockbusters from 30+ years ago swept social media. Check out my favorites from the Twitterverse this week: Big Screen Blasts from the Past – Remember back in the early eighties when American culture went crazy for Yoda, Jedi knights, time-traveling cars and big haired girl rock bands? Oh

I recently celebrated a special work anniversary: 13 years with LCWA. As I enter my “teenage years,” I think about how PR has changed just since I’ve been working. We used to build media lists using the Bacon’s books, collected and sorted hard-copy press clippings, and faxed press releases. Facebook, YouTube and Twitter – not to mention Pinterest, Snapchat, Instagram

Politics and sports have kept us all on our toes this week! Below is a round-up of some of the most interesting stories of the week – including a few that don’t relate to Presidential debates, or the Cubs: #DemDebate – This year’s first Democratic Presidential Debate was held this week, and of course it was a hot topic on