Recent insights from LCWA

This week showed even Nobel prize winners are capable of committing boneheaded PR mistakes, and it is also brought a slew of new social news. Let’s get into it: Big Timers: This week was PR awards season here in Chicago with both the Publicity Club of Chicago and PRSA Chicago annual awards. LCWA took home some sweet hardware. Check out

When you represent the world’s leading manufacturer of high-performance composite decking, it can be difficult to showcase products to media. It’s not like we can easily ship out samples of finished decks. So, as the saying goes, we brought Mohammed – or Trex in this case – to the media mountain in the form of a dedicated product preview event

Recently, the LCWA home products PR team worked for months with a reporter at America’s highest circulation newspaper, The Wall Street Journal. But all of the effort, including an international conference call that included product designers in Sweden, a reporter in New York and staff, and our team, was worth it.  The article, on the best vacuum cleaners for every

This week the Twitterverse offered lots of insight into who is on social media and how it’s affecting our behavior. Here are some of my favorite finds: Streaming is Changing Cultural Consumption – Music-streaming services such as Pandora are getting users to check out other genres they may not otherwise have been exposed to. Spotify listeners, for example, are exposed