Recent insights from LCWA

March 27, 2015

Favorite Finds

This week was madness – and we’re not talking about basketball! From puppy cuteness overload to teenage heartbreak, this week the Internet just can’t even. Here are my favorite finds of the week: Puppy Love: If your social feed seemed extra adorable on Monday, that’s because it was #NationalPuppyDay! While celebritiesand athletesjoined in on the cause to raise awareness for
March 26, 2015

Life Fitness Brings Innovation to IHRSA 2015

The International Health, Racquet & Sportsclub Association held the 34th Annual IHRSA Trade Show from March 11-14 and Life Fitness was there to show off the latest in industry-leading trends and products. The LCWA/Life Fitness team conducted proactive outreach to fitness media and was able to secure seven booth appointments in support of the latest news from Life Fitness, ranging
March 23, 2015

Contigo Puts Spill-Proof Products on Display at IHA

LCWA helped client Contigo®, a leading producer of innovative water bottles, travel mugs and kids cups, display spill-proof products designed for every lifestyle and every age at the International Home and Housewares Show. The Chicago company highlighted new innovations, as well as the company’s popular Contigo AUTOSEAL™ and AUTOSPOUT® collections, to more than 40 media outlets during the four-day trade show at McCormick
March 20, 2015

Favorite Finds

The Twitterverse this week was filled with #SXSW announcements, new social platforms and features and a hearty amount of best practices and advice I loved reading. Here are my favorites! Meerkat Makes Its Debut – The live-streaming iOS app has been called “the breakout app of SXSW” and yet has already faced several ups and downs in its first week.