Recent insights from LCWA

August 3, 2012

Favorite Finds

This week was all about spoiler alerts, scorned vampires and the gay/straight chicken debate. Following is a recap of some of our favorite stories from the past seven days, along with some updates from the social media front: Never Cheat on a Vampire: It is likely that nobody was happier about the constant coverage of the Olympics this week than
August 2, 2012

In the Mix…LCWA Clients Visit Meredith Editors

As one of the top PR agencies specializing in home products, we love Des Moines – which serves as headquarters of media conglomerate Meredith Corporation  and its flagship title, Better Homes & Gardens. This week, we headed west across the Mississippi with clients Pergo, Vermont Castings, Snow Joe and Jarden Safety and Security for the LCWA Home Product Preview. We met
July 27, 2012

Favorite Finds

It’s Olympics Opening Ceremonies Day (also known as Friday), and this week we’ve had one eye on social media and one on London. Check out our favorite finds below to get the scoop on the social impact of the games to date and brush up on Twitter following and posting recommendations. Social Media Olympics: This term is raging across social spheres
July 25, 2012

In the Mix…Trex “Summer Comfort” Sweepstakes (That’s a Wrap!)

We definitely “like” all of the attention generated for the Trex Facebook page as a result of the “Summer Comfort” Sweepstakes!  In just four weeks, the sweepstakes drew more than 300K entries and the brand’s fan base grew by 25%!  We’re looking forward to seeing photos of how the four lucky sweepstakes winners show off the beautiful, durable Trex Outdoor