Recent insights from LCWA

When creating social content for a client, not all social media platforms should be used the same way. Each platform has different goals and audiences, so it is crucial that your content, social calendars and formats are created specifically for each. Follow these tips to help each platforms audience get the most out of your content:   Tailor your message. Instead

As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross. This summer, Boise Paper joined other global brands to help raise awareness of the Red

Product award programs can lead to editorial accolades and powerful third-party endorsements that drive awareness and sales for clients and their products. That’s why LCWA has established an annual awards program for DAP. Each year, our team works to ensure DAP’s newest innovations are recognized by some of the top awards programs in the Home and Building Products industries.  Most

Who says you can’t celebrate Christmas all year-round? LCWA client Santa’s Village Amusement Park in Dundee, Ill., is the perfect place to do just that! During the summer months Santa’s Village is the ideal destination for Chicagoland families with young kids. The park features everything from animal attractions and Kiddieland rides to weekly entertainment shows and a brand-new arcade. To