Recent insights from LCWA

First Alert, the most trusted brand in home safety, had a banner year in 2018. Celebrating its 60th jubilee, increasing its involvement in community risk reduction efforts and launching a new smart home product all warranted comprehensive, award-winning campaigns! The “60 Years of Firsts” campaign highlighted the ways First Alert has launched innovations since its founding. To amplify outreach with

It’s the job of PR professionals to constantly look for ways to keep their clients in the news. One such approach is responding to news of the day or breaking news stories. This is an especially useful strategy when your clients don’t necessarily have their own news to share. By leveraging trending stories already in the news you can insert

Getting insufficient sleep and working while fatigued have become commonplace in the modern workforce, causing employees to experience cognitive declines and presenting employers with heightened safety risks and increased economic costs. So, LCWA and our client the American Academy of Sleep Medicine (AASM) — the leading voice in the sleep field — launched the “Sleep Works for You” campaign. This

While working with the Pulmonary Fibrosis Foundation (PFF), we have experimented with a variety of channels to raise awareness of pulmonary fibrosis and engage target populations with the PFF’s resources and research. These goals include reaching patients, families, caregivers and healthcare providers, and demonstrating the value of the PFF to each group. As the array of media channels continues to