June 6, 2025

Ecore is knocking it out of the park following the announcement of its new partnership with the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS), which supports strength and conditioning professionals across Major League Baseball. Through targeted outreach and timely pitching, the story has landed in some of the industry’s top sports and trade media outlets. SportsField Management, Sports Business

April 17, 2025
Maximizing PR Efforts at Trade Shows
Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most

January 15, 2025
The Power of the Pitch
When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage

December 5, 2024
Latham Makes a Splash at the 2024 Pool, Spa & Patio Expo
Participating in industry trade shows offers businesses an opportunity to enhance their visibility and reputation while showcasing new products and services, generating leads, engaging with customers, and strengthening their brand presence. At LCWA, we frequently assist our home PR clients in maximizing their trade show impact by facilitating pre- and post-show media pitching, writing and distributing press releases regarding what