July 28, 2025

Every May, Water Safety Month encourages families to take steps to enjoy the swimming season safely. This year, our client Latham Pools made waves with a pool safety awareness campaign led by Olympic gold medalist and World Champion skier Bode Miller. When planning the campaign, we knew we needed a voice who could speak to the issue with both passion

June 6, 2025
Big League Buzz for Ecore
Ecore is knocking it out of the park following the announcement of its new partnership with the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS), which supports strength and conditioning professionals across Major League Baseball. Through targeted outreach and timely pitching, the story has landed in some of the industry’s top sports and trade media outlets. SportsField Management, Sports Business

April 17, 2025
Maximizing PR Efforts at Trade Shows
Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most

January 15, 2025
The Power of the Pitch
When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage