Client Work

Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most

When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage

Participating in industry trade shows offers businesses an opportunity to enhance their visibility and reputation while showcasing new products and services, generating leads, engaging with customers, and strengthening their brand presence. At LCWA, we frequently assist our home PR clients in maximizing their trade show impact by facilitating pre- and post-show media pitching, writing and distributing press releases regarding what

As we get further and further into “The Age of the Smart Home,” many new homeowners are finding that their new homes are haunted, and not just by any typical ghost. The Verge published a story in March of this year titled “Living with the ghost of a smart home’s past” about the various trials, tribulations, and headaches that can