General

Featured image for “Breaking It Down: Communicating Complex Topics Effectively”
February 7, 2025

Breaking It Down: Communicating Complex Topics Effectively

Some topics – like climate solutions or cutting-edge technology – can feel daunting to communicate. But even the most technical or complex subjects can resonate when approached strategically. By focusing on clarity, relatability and audience needs, you can make intricate ideas accessible and impactful. Understand and Build Your Audience The foundation of any effective communication strategy is an understanding of
Featured image for “The Power of the Pitch”
January 15, 2025

The Power of the Pitch

When it comes to media outreach, pitching trade media is much different than consumer media. Trade publications focus on industry-specific content, meaning that stories need to resonate with professionals in the field in ways that add insight and value. Through close communication with clients, and a deep understanding of what’s relevant to trade audiences, it’s possible to secure meaningful coverage
Featured image for “CEDIA Secures Media Coverage with Smart Home Buying Tips”
August 16, 2024

CEDIA Secures Media Coverage with Smart Home Buying Tips

As we get further and further into “The Age of the Smart Home,” many new homeowners are finding that their new homes are haunted, and not just by any typical ghost. The Verge published a story in March of this year titled “Living with the ghost of a smart home’s past” about the various trials, tribulations, and headaches that can
Featured image for “DAP Earns Media Attention by Transforming Spray Foam Application”
January 22, 2024

DAP Earns Media Attention by Transforming Spray Foam Application

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays