Healthcare

Each September, our client the Pulmonary Fibrosis Foundation (PFF) promotes Pulmonary Fibrosis Awareness Month to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 250,000 people in the United States. This year’s observance coincided with the 20th anniversary of September 11, and the LCWA team was honored to help tell the story of PFF Ambassador and

 As a result of proactive media outreach for LCWA client the American Academy of Sleep Medicine (AASM), LCWA secured a timely interview opportunity with The New York Times surrounding the pandemic’s effect on America’s sleep. AASM board member and practicing sleep medicine physician, Dr. Fariha Abbasi-Feinberg was interviewed for the feature story, titled “The Pandemic Messed With Your Sleep. Here’s

Getting the right amount of healthy sleep is important for students of all ages to be healthy and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the

Many patients are delaying or avoiding medical care due to COVID-19 concerns, including delaying care for common, treatable sleep disorders, such as obstructive sleep apnea (OSA). To help our client the American Academy of Sleep Medicine (AASM) drive awareness about the often-misunderstood signs, symptoms, diagnosis and treatment options for obstructive sleep apnea (OSA), we coordinated a radio media tour (RMT)