Insights

When organizations are considering joining a new initiative, they often have the same question: “Will this work for us?” That challenge was central to our work supporting the NexTrex® Grassroots Movement, a program that empowers nonprofits, municipalities, educational institutions and community organizations to collect and recycle plastic film while generating funding to support their missions. NexTrexis a material sourcing initiative

When it comes to generating media attention and buzz, the usual tactics come to mind: pitching journalists, hosting events, and collaborating with influencers. One powerful strategy is often overlooked—leveraging the hundreds of awards from leading associations, top-tier media and expert trade publications. Awards provide a tangible way for companies to showcase their achievements, whether that’s an innovative product, a standout

We recently took part in a presentation by Qwoted, “Pitching Practices to Leave Behind in 2026,” which highlighted how pitching must evolve in today’s newsroom environment. According to the presentation, newsrooms have shrunk by roughly 20% since the pandemic and reporters are now juggling multiple beats at once. As a result, media inboxes are overflowing while deadlines come faster than

Agency Veteran Maria Balice Returns as EVP to Lead Corporate Communications Practice and Help Position Agency and Clients for the Future With a backdrop of media company consolidation and contraction, Chicago public relations firm L.C. Williams & Associates (LCWA) marked a major milestone: 40 years in business. The agency also appointed 30-year communications veteran and LCWA alum Maria Balice as