Insights

Comprehensive reporting is a crucial element that provides valuable insights into the success of PR campaigns — especially at year end. Reporting helps bridge the gap between PR efforts and tangible results, providing the necessary evidence to showcase the impact of PR in achieving communication goals. For media relations campaigns, qualitative and quantitative metrics abound. And yet some traditional metrics

This summer, Google officially discontinued its previous analytics platform, Universal Analytics, and new kind of platform designed for the future of measurement, collecting both website and app data to better understand the customer journey. With the emergence of GA4, PR agencies have a new and powerful tool at their disposal to enhance their strategies and help provide more value to

The Covid-19 pandemic transformed the work world, ushering in an era of remote and hybrid work settings. Hybrid work has created flexibility rarely offered before, yet with all new things, it takes time and effort to master. If you find yourself transitioning between two (or more) “offices,” following is a list of tips to help you make the most of

For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client