Insights

The world of search is shifting. Gone are the days when search visibility simply meant ranking high on a list of links. Today, users aren’t just entering keywords into Google, rather, they ask specific questions and expect instant, authoritative answers. Instead of scrolling a page of links, they trust AI platforms like Chat GPT, Google’s AI Overviews, Perplexity and Gemini

To highlight its largest-ever line-up of new products, our client Trex Company wanted to do something special. Instead of a broad-stroke press announcement, the outdoor living leader invited key trade media to its facilities in Winchester, Va., to experience the innovations firsthand. The response was extremely positive – and immediate. Within weeks, we coordinated onsite visits with groups of editors

Some topics – like climate solutions or cutting-edge technology – can feel daunting to communicate. But even the most technical or complex subjects can resonate when approached strategically. By focusing on clarity, relatability and audience needs, you can make intricate ideas accessible and impactful. Understand and Build Your Audience The foundation of any effective communication strategy is an understanding of

Comprehensive reporting is a crucial element that provides valuable insights into the success of PR campaigns — especially at year end. Reporting helps bridge the gap between PR efforts and tangible results, providing the necessary evidence to showcase the impact of PR in achieving communication goals. For media relations campaigns, qualitative and quantitative metrics abound. And yet some traditional metrics