We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to

The awards season is upon us, and it’s not just for those in Hollywood. The PR profession has a plethora of plaques and trophies to pursue, with many competitions calling for entries during the first quarter of the year.I’ve been fortunate to win a few in my career (with apologies to Sally Field, “you like me, you must really like

While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas. To illustrate how Trex is elevating the outdoor living category – literally – we hired a

As a recent college graduate, I was thrilled to land an internship with LCWA in the fall, and even more excited to turn that internship into a full-time position last week! During my internship I worked on a wide variety of projects, all of which taught me a great deal about agency life. Below is some advice for others just