Reaching New Heights at the International Builders’ Show

January 28, 2010

While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas.

To illustrate how Trex is elevating the outdoor living category – literally – we hired a Cirque du Soleil-style troupe to perform aerial shows above the booth. They twisted and twirled gracefully from a ring and a ribbon – all perfectly choreographed to a powerful soundtrack. With three ten-minute shows taking place over the course of a day, we created tremendous excitement among customers, media, company representatives, nearby exhibitors and general passersby. Each aerial spectacular had people stopping in their tracks and blocking the aisles surrounding the Trex booth to snap pictures or just gaze up in awe.

We definitely fulfilled our goal of creating buzz for both the Trex booth and the brand’s new Trex Transcend™ product collection. And I’m looking forward to my next high-flying public relations adventure!