November 16, 2010

How to Enter the World of Online Contests

Online contests and sweepstakes are a great way to build excitement about your products, increase traffic to your website, boost sales and obtain valuable customer information. After coordinating several recent online contests for our client Eureka, I have amassed a few rules that should be followed when coordinating and conducting online contests: Dot your i’s and cross your t’s. Planning
November 2, 2010

LCWA: 25 Years Strong

This month, we are celebrating our 25th anniversary. We were founded in November 1985 by Lou Williams, who set out to provide the strategic thinking and capabilities of a large agency with the personal approach and dedication of a smaller firm. I am happy to say that mission is still intact at LCWA. During the past 25 years, the public
October 28, 2010

Honoring Milestones in Mentoring: A Celebration of Leaders

Recently, my colleagues and I were delighted to attend a very special evening put on by the Plank Center for Leadership in Public Relations. Named for Chicago public relations legend, Betsy Plank, the Plank Center seeks to advance leadership values and skills in public relations and bridge the gap between education and practice. As someone who was privileged to know
October 22, 2010

The Blank Slate

PR writing is an art. Between giving clients what they want, impressing supervisors and of course — delivering something newsworthy to media — there’s a lot to think about and a lot of “masters” to serve along the way. As a result, getting started can be a challenge. Just as a new painting starts with a blank canvas, most PR