September 16, 2010

Social Media Applications for B2B

Last month I talked about the growth of social media use in the B2B sector, and some simple steps marketers should consider when formulating a social media plan. Now – which social media tools are best to implement your plans? Here’s a hint – most don’t look much different from the social media tools you see and use every day.
September 9, 2010

On-Screen Secrets: Achieving Video Success

Online video has become an important instrument in a marketer’s toolbox. With the rise of YouTube and user-generated content, companies are looking to stay relevant and find ways to infiltrate the video space. I recently attended the “On-Screen Secrets: Achieving Video Success” webinar hosted by online video company Pixability and social media guru Peter Shankman. Here are some takeaways that
August 19, 2010

Baby, I’m Back (With Baby!)

Thousands of women juggle families and full-time jobs every year, and now I’m one of them! Earlier this year, my husband and I welcomed a healthy baby girl into our family. I immersed myself in her care until it was time to put on my professional attire, board the commuter train and get back to the job I love. And
August 10, 2010

Using Social Media in B2B Communications

LCWA’s B2B clients are active in the social media arena, and for good reason. B2B marketers know that social media offers another way to engage with target audiences. In fact, a survey by the Association of National Advertisers and BtoB Magazine showed significant growth in the use of social marketing among B2B marketers, with 57% now using social media channels,