June 10, 2010

More Associations Using Research to Drive Fact-Based PR, Marketing

While working on content for a presentation that Senior Research Analyst Heidi Tarr and I will deliver June 22 at Chicago’s Navy Pier for the Association Forum of Chicagoland, it occurred to me that the people in associations who are responsible for communications, marketing and member services increasingly use the power of research tools to boost their effectiveness. The LCWA
June 8, 2010

Under the Table and Through the Flowers: Clever Ways to Promote Products at Events

Leave it to GROHE to make its faucets and showerheads even more beautiful! Thanks to a talented team of event planners, faucets and showerheads were the center of attention at a vibrant Kitchen and Bath Industry Show (KBIS) party I recently attended. GROHE did a great job of showcasing its products. Here are some tips I gathered on how to
May 27, 2010

More Awards for the LCWA Team

The Chicago chapter of the Public Relations Society of America (PRSA) hosted a great awards ceremony last night, and we were honored to be awarded with the Skyline Award for the Electrolux Versatility “Magic Wand” press kit. On May 7, the Electrolux and Fabricators and Manufacturers Association (FMA) teams had a great time at the Publicity Club of Chicago (PCC)
May 17, 2010

Two New Stars Join the LCWA Arts and Leisure Division

LCWA’s Arts and Leisure division is excited to welcome two new clients, Blair Thomas and Co., and Teatro Vista, Theatre with a View. Blair Thomas & Co.Blair Thomas is the founder of Redmoon Theater and without question, Chicago’s most acclaimed puppet master. LCWA looks forward to representing the upcoming summer run of Blair’s acclaimed one-man show Hard Headed Heart, a