In the Mix…Shoveling up Twitter Followers for Snow Joe

December 5, 2011

The Snow Joe/LCWA team is on a mission to increase Snow Joe’s humble Twitter following to a large and interactive network of weather lovers and snow-plagued souls. To do this, the team implemented a 7 week “snow blower a week” sweepstakes on Twitter, asking followers to “twell” us why they need a powerful, electric snow blower using the hashtag #snowjoeplus for a chance to win. And it looks like our wintry mix of snow news, personalized outreach, contest promotion and follower engagement is just what the weatherman ordered. In just three weeks, Snow Joe’s followers have grown more than 300 percent – with a 20 percent jump in 24 hours – and Snow Joe posts are generating as many as 60 RT’s. Check out Snow Joe on Twitter to join in the fun!