November 14, 2011

In the Mix…A Decked-Out Photo Shoot

Images, images, images! If there’s one thing we hear repeatedly from media, it’s the need for high-resolution, editorial-quality photography. That’s why we were excited to coordinate the photo shoot of the $20,000 rooftop deck makeover done for the winner of Trex’s recent Designer Deck Contest. The “urban oasis” created by home design expert Eddie Ross features beautiful, low-maintenance decking and
November 11, 2011

A Closer Look at Internal Communication – Part 2

If you’re thinking about a research project to assess internal communication and identify unmet needs and opportunities, the first step is to pinpoint the objectives. An assessment can take several weeks or several months. Project scope and cost are heavily influenced by project objectives, organizational size and complexity, and whether the entire work force will be able to access a
November 10, 2011

A Closer Look at Internal Communication – Part 1

The research group at LCWA does a lot of research to assess the effectiveness of internal communication and to identify opportunities and unmet needs. Here’s a quick rundown on why they should be done and what’s involved. I’ve found that while these assessments are enormously valuable, many communicators don’t know when they’re needed, how they’re done or what to do
November 7, 2011

In the Mix…Snow Joe Warming!

As the temperatures fall and communities all over the country prepare for cold temperatures and snow, we’re helping our client Snow Joe to warm a few hearts. As a part of a seasonal campaign, Snow Joe is matching $1 to charity for every new fan it gets on its Facebook page. The goal is to raise $10,000 for the One