October 19, 2011

In the Mix…Caring Day from UnitedHealthcare

The wonderful season of giving is upon us and client UnitedHealthcare (UHC) of the River Valley (covering the Quad Cities of Illinois and Iowa) jump started the occasion with its annual “day of service” initiative. Thanks to an employee food drive and corporate support, the River Bend Foodbank in Moline, Ill., received $5,000 plus 1,000 pounds of food and other
October 11, 2011

In the Mix…Eureka Blogger Program

This week we are working with some of the most influential consumer bloggers to give them a first look at two of Eureka’s latest vacuums – both launching at Walmart this month. In addition to testing and reviewing the vacuums, the blogs will run giveaways for their own readers. We’ll be tweeting about the blog reviews and sharing them on
October 11, 2011

In the Mix…First Alert is Featured Facebook Campaign!

We are just a week into First Alert’s the month-long sweepstakes, “The Great Escape,” and already it is making an impact with increased page visits, interactions and fans! Today, the campaign was featured on “Inside Facebook” – an expert resource for many social media enthusiasts and a resource for successful case studies. Read all about it right here!
October 7, 2011

PR Lessons from Steve Jobs

This week, like everyone else, I was saddened by the untimely passing of Steve Jobs. And as I read all of the reactions, tweets and articles about him – from tech reporters and former colleagues as well as the Apple devotees among my own personal network – I was struck by the emotion created by the passing of this entrepreneur,