La-Z-Boy recliners are an iconic American product – and we were thrilled to help the company secure a spot on the new Travel Channel show, “Made in America.” The show travels from city to city to find out how some of the most well-known American products are made. The process began last spring and continued through the summer as we

Back for the second year, First Alert is again hosting a sweepstakes on Facebook in honor of October’s Fire Prevention Month – only this year it’s even hotter. This week the team is busy launching a sweltering sweepstakes. First Alert’s “The Great Escape” takes consumers through the ins and outs of an escape plan, tells everyone the benefits of a

When our client Eureka tasked us with driving more fans to their Facebook page, so they could have more one-on-one interactions with consumers, we decided to use a major giveaway to get attention. We ran two different sweepstakes during three months. Just last week, the Eureka Facebook page reached 10,000 fans, representing an increase of more than 1,000 percent since

As someone who thrives on a busy schedule, I have always looked to “extra-curricular” activities and organizations to help build my skill set. I currently sit on the board of the Public Relations Society of America (PRSA), Chicago Chapter, as the chair of the Young Professionals Network, and have found the work extremely beneficial. Not only do I have the