September 7, 2011

The Role of Focus Group Moderators

Moderating a focus group is no easy task – it takes a lot of training, preparation and skills practice. Focus group moderators are charged with gathering opinions, feedback and thoughts from people in order to help understand a specific issue or topic. Here are some essentials for leading a successful focus group. Create a comfortable environment. Moderators must create an
September 2, 2011

In the Mix…Remembering 9/11

Today, Oakbrook Center paid a special tribute to the New York City Fire Department Ladder 3 Battalion 6, which lost 12 firefighters in the Sept. 11, 2001 terrorist attacks. Long-time Oak Brook resident Ed Donnelly spoke of his brother, Lieutenant Kevin W. Donnelly, who perished that day. In honor of Lt. Donnelly and others, Oakbrook Center donated $5,000 to the
August 30, 2011

In the Mix…Lighting Up Local Media with The Bacon Brothers

LCWA has gone Hollywood! To support Aurora’s Paramount Theatre and drum up publicity for tonight’s concert with The Bacon Brothers (comprised of popular actor Kevin Bacon and his brother Michael), we helped local media get one degree closer to Kevin Bacon by setting up interviews. Chicago Sun-Times, Daily Herald and Kane County Chronicle all ran stories in anticipation of the
August 29, 2011

In the Mix…A Timely Article in Wake of Hurricane Irene

With buildings flooded this week up and down the East Coast in the aftermath of Hurricane Irene, we hope facility managers are reading this four-page article we placed for client Polygon published in the current issue of Building Services Management. The topic: how to restore critical documents damaged by water. It’s bylined by Summer Street, document sector head with Polygon,