As part of a larger campaign to increase carbon monoxide (CO) awareness and legislation, we recently launched a “High Five” Facebook sweepstakes for First Alert in honor of two states that have had CO alarm laws in place for five or more years – Illinois and Massachusetts. The LCWA team has created a fan-gated sweepstakes, asking consumers across the country to “like” the page to enter to win five CO alarms every week. To increase traffic, engagement and to maximize interest, we’re also adding “surprise” prize packages throughout the five-week sweepstakes. Check it out at www.Facebook.com/FirstAlertSafety and click on the “High Five” tab!
January 6, 2012