Did you know that one of the biggest media conglomerates in the country isn’t based in a New York City skyscraper? Meredith Corporation, home of Better Homes and Gardens, Ladies’ Home Journal, and dozens of other titles, is headquartered 1,000+ miles from the Big Apple – in Des Moines. Last week I went to Iowa with our client Trex to introduce Meredith’s editors to Trex’s latest outdoor living products. We talked with 20 editors and stylists about potential projects and photo shoots, then went on a personal tour of the impressive Meredith Corp., headquarters – and even enjoyed a snack in the Better Homes and Gardens Test Kitchen! So, despite the freezing Midwestern temperatures, our trip to Des Moines left me buzzing with energy and looking forward to fostering these editorial relationships for years to come.
January 23, 2012