In the Mix…First Alert’s High Five Success

February 21, 2012

To help increase First Alert’s Facebook fan base and educate consumers about carbon monoxide (CO) poisoning, we recently implemented a timely “High Five” Facebook campaign that focused on honoring Illinois and Massachusetts – two states that have had carbon monoxide legislation for five or more years. Over the span of five weeks, LCWA helped First Alert drive awareness of CO legislation, the dangers of CO and the importance of carbon monoxide alarms with a fan-gated sweepstakes – and the result was a success! The High Five campaign generated a 40% increase in fans of the Facebook page, increased traffic and engagement on the page and recorded more than 25,000 entries! Be sure to check out some of the tips at